Sa loob ng isang buwan bago ang State of the Nation Address ni Pangulong Ferdinand Marcos Jr. noong July 24, tatlong ahensya ng gobyerno ang naglabas ng bagong logo bilang bahagi ng rebranding ng administrasyon.
Mula sa “Love the Philippines” ng Department of Tourism, P3-milyong logo ng PAGCOR, hanggang sa “Bagong Pilipinas” slogan, inulan ng batikos at tanong mula sa publiko ang pagbabagong-anyo: Una, sa kalidad ng mga proyektong ito. Pangalawa, ang pagbibigay prayoridad sa mga ito habang naghihirap ang maraming Filipino.
Nakatanggap ng reader’s request ang VERA Files Fact Check para alamin kung ano ang prosesong pinagdadaanan bago lumabas ang mga logo at slogan. Mahalaga nga ba na unahin ito sa prayoridad ng gobyerno?
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Sources
Philippine Government Electronic Procurement System, Handbook on Philippine Government Procurement (PhilGeps), accessed July 18, 2023
RTVMalacañang, 50 Years of Philippine Tourism, June 27, 2023
Storyblocks, 4K Drone Top View of Rice Terraces in Tegallang Ubud Bali, accessed Aug. 1, 2023
Storyblocks, Super Slow Motion Passenger Plane Coming In For Landing, accessed Aug. 1, 2023
Storyblocks, Woman Driving A Sand Dune Buggy In The Dessert Pov of Young Woman Covered Head Driving Offroad Vehicle In The Dessert, accessed Aug. 1, 2023
Rappler, Company behind ‘Love the Philippines’ stock footage fiasco apologizes, July 2, 2023
CNN Philippines, Ad agency apologizes for using foreign stock footage for ‘Love the Philippines’ video, July 2, 2023
Inquirer.net, Ad agency apologizes to DOT; admits using stock footage in ‘Love the Philippines’ video, July 2, 2023
Christina Garcia Frasco Facebook Page, STATEMENT OF THE DEPARTMENT OF TOURISM, July 1, 2023
Department of Tourism, BAC Resolution Recommending the Shortlist of Consultants for the Procurement of Consulting Services of an Agency for Philippine Tourism Branding, accessed Aug. 1, 2023
Department of Tourism, Terms of Reference Consulting Services of an Agency for Philippine Tourism Branding, accessed Aug. 1, 2023
