Hinirang na Word of the Year for 2023 ng American dictionary publisher Merriam-Webster ang salitang “authentic.”
Ayon sa Merriam-Webster, dumami ang naghahanap sa salitang “authentic” dahil sa mga pag-uusap at research patungkol sa artificial intelligence (AI), celebrity culture, identidad at social media.
“‘Authentic’ is often connected with identity, whether national or personal: words frequently modified by authentic include cuisine and dish, but also self and voice,” ayon sa Merriam-Webster.
Ang mga celebrity naman tulad nina Lainey Wilson, Sam Smith at Taylor Swift ay naging mga headline ngayong taon dahil sa kanilang mga pahayag tungkol sa paghahanap ng “authentic voice” at “authentic self.”
Samantala, sa paglaganap ng AI-generated works at ang impact nito sa deepfake videos, kontrata, academic dishonesty at iba pang paksa, lumalabo rin ang linya sa pagitan ng totoo sa peke.
“Authentic is what brands, social media influencers, and celebrities aspire to be. Elon Musk made headlines when he said that people should be more ‘authentic’ on social media,” dagdag ng Merriam-Webster.
“Apps and platforms like BeReal make recording ‘authentic’ experiences their main purpose. No matter how much artifice and calculation goes into the production of these videos, as Rebecca Jennings of Vox puts its, ‘wherever people are supposedly being authentic on the internet, the money will follow.’”
Ang iba pang mga salita na namukod-tangi ngayong taon ang rizz, deepfake, coronation, dystopian, EGOT, X, implode, doppelganger, covenant, indict, elemental, kibbutz at deadname.
